The Caitlin Clark Effect Continues with her Wilson Partnership
Grace Hollars/ IndyStar / USA TODAY Network
The Caitlin Clark effect continues with yet another historic achievement. In a move that echoes Michael Jordan's iconic partnership in the 1980s, she has signed a multi-year deal with Wilson Sporting Goods. This makes her the second athlete in history to achieve such a feat and the first woman. At just 22 years old, Clark has carved her name in sports history.
Wilson
As a brand ambassador, Clark will launch her signature basketball collection and contribute to the development of Wilson's product line. Wilson will release three limited edition white and gold basketballs featuring Clark to celebrate the partnership. This collaboration is a win-win, with Clark gaining more exposure and Wilson expanding its women's basketball market reach. They are just the latest brand to partner with Clark, as she already has endorsement deals with Nike (with whom she is expected to release a signature shoe line), Gatorade, and State Farm.
It’s safe to say Clark is very enthusiastic about this new partnership.
“Wilson have been with me across some of the most pivotal moments in my career so far. I couldn’t be more excited to continue driving basketball forward alongside them. It feels surreal to have my own basketball collection”
During her time at Iowa University, Clark gained global attention for her outstanding performance as a collegiate basketball player for the Iowa Hawkeyes. She set a new record for the highest number of points scored in NCAA Division I and broke the all-time conference record for assists. After graduation, she was selected as the first overall pick in this year's WNBA draft, joining the Indiana Fever for the current season.
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“Caitlin Clark is the reason why a lot of great things are going to happen for the WNBA.”
Her partnership with Wilson marks a massive moment for women's basketball, and these moments will only continue to happen. Thank you, Caitlin, for inspiring us girls everywhere to keep chasing our dreams.